Victor Callmyr

We created a new packaging concept for Sushi Yamas boxes, bags and all printed materials, based on the idea of focusing visually towards the origins of the produce, the sea, illustrated by wave patterns that also clad the interior design and furniture units. We also designed artworks for the restaurant in a defined collage concept, and animated them for the digital screens. My role was to develop the idea, original design and concept, and create artworks and animation.

Client:
Sushi Yama is a Swedish sushi restaurant chain that opened their first unit in 2008, serving sushi and other dishes from the Japanese kitchen in a Scandinavian style. Today they can be found all over the country and have expanded to a number of 45 restaurants, and they also operate their own restaurant academy for internal training programmes.

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